Consumer electronics & telecom

Samsung KX | London | London

Coal Drops Yard, Kings Cross, London N1C 4DQ

Samsung's new KX store includes a bunch of experiences, events and workshops to allow visitors to get involved, as well as give them a glimpse into future technology.

With connected kitchens, a gaming lounge and the world's first digital cockpit, Retail Gazette paid a visit to this one-of-a-kind destination. Samsung KX has opened a store in Coal Drops Yard in London’s Kings Cross – but it’s not like any regular store. It’s a haven for Samsung lovers. First things first. Visitors can’t actually purchase products in store as there aren’t any tills nor are there price tags on any of the products. Instead, Samsung has offered an experience that’s one of a kind.

Samsung recently launched the 20,000sq ft store to offer guests a range of experiences, events and skill-sharing workshops curated in partnership with several local community groups including Central St Martin’s and University College London. Located within the visually stunning architectural feature known as the “kissing point” that hovers above the regenerated Coal Drops Yard, the new store features wide open spaces, gaming lounges, connected kitchens and 3D printing stations, as well as the world’s first digital car cockpit.

There are also a bunch of headphone listening stations, a cafe, and sofas where you can sit and see the TVs in action.

Meanwhile, the world’s first digital cockpit brings to life the future of automotive. Guests can explore revolutionary in-car features including intelligence assistant Bixby that allows the driver to control the radio simply by saying phrases such as “play next song”. The technology includes a memory system that alerts the driver when they are distracted or drowsy. The innovation doesn’t end there, as Samsung’s smart home connectivity controls enable users to check inside their fridge or answer the doorbell directly from their front seat.